![]() ![]() Sergio Balbinot, a member of the Allianz board of management, added: “As Allianz we are particularly satisfied with the partnership around this wonderful stadium, which is one of the established hubs of world soccer. “Our ambition and objective is to collaborate with Allianz for the benefit of our supporters, just as with the other partners who have helped transform the stadium into a theatre, ensuring that each match is a show of entertainment and a welcoming place for families.” “The arrival of a global giant in the insurance sector such as Allianz is further testament to how Juventus has established itself as a first-class international institution, whilst enriching a stadium that has played a significant role, since its inauguration in 2011, to creating history with six legendary Scudetto titles celebrated within its walls. “It’s with great pleasure that we welcome Allianz into our family of partners for a deal as special as this one – the naming of our home,” declared Giorgio Ricci, co-chief revenue officer and head of global partnerships and corporate revenues at Juventus. Allianz branding will be installed around the building ahead of the switch.Īllianz has already put its name to a number of other major soccer and sports facilities, including Bayern Munich’s Allianz Arena, Sydney’s Allianz Stadium, the Allianz Park rugby union venue in London, Nice’s Allianz Riviera, Allianz Parque in Sao Paulo and Allianz Stadion in Vienna. The Turin-based club, who won a sixth straight Serie A title last weekend, have signed a six-year deal with the global insurance giant and with Lagardère Sports and Entertainment, which agreed a €75 million deal to take ownership of the naming rights to the venue in 2011 through its now-defunct Sportfive agency.Ĭompleted ahead of the 2011/12 season, the 41,500-seater stadium will change its name from the Juventus Stadium to the Allianz Stadium of Turin from 1st July 2017. ![]() Italian soccer champions Juventus have sold the naming rights to their home stadium to Allianz. ![]()
0 Comments
Leave a Reply. |